ALWAYS LEAD

 Tricia asks why. A lot.

Why is 90% of the workforce dissatisfied?

Why do most organizations fail?

Why does key talent leave?

Why did the American Dream die?

Why ask why?
Because it’s the only path to radical change.

Yes, Tricia has tossed aside the status quo her whole life. She is the first Young Alumna of the Year of the University of Wisconsin-Madison, researched her Honors Thesis at Harvard University and the Library of Congress, and was awarded best thesis of the year for work that “trounced the leading academics and turned the accepted narrative in American History upside down.”

She has represented Apple – arguably the world’s most valuable brand; and founded a full-service agency and production facility, revolutionizing how organizational communications functioned for powerhouse brands and entrepreneurial startups alike.

Tricia has had the privilege of witnessing organizational dynamics from the inside, the impact of leadership, the importance of clear vision.

Ms. Nordby is an Ernst & Young Entrepreneur of the Year Finalist, a Forty Under 40 Person to Watch, one of the Fast 50 CEOs of Minnesota Business, and recipient of numerous national design titles.

And this is just the beginning.